Immersed in contemporary glass art and Seattle on a collector’s learning trip, and realizing even more that Dale Chihuly is the master at marketing a very high end niche product to a select target. How does he do it? Multi-channel, same message, repeated in a variety of ways in as many different formats as possible.

He produces a product, writes about it, does videos about it, and takes it around the world to showcase it. Then, guess what? Writes about it, does videos about it.

And he does not vary from the formula. He is an icon and his work is spectacular, but he is the one artist who is using marketing and PR to keep his prices high and to keep his name out in front of the public. Even those who do not have a clue as to what contemporary glass art even is are learning about Chihuly.

Goes to prove, once again, that you can have the very best product or service in the world, but, until you tell the world about it you cannot sell it.

Main Dale Chihuly web site

http://www.chihuly.com/

·                 August 8 – August 13, 2006
Chihuly in laceName w:st="on">TacomalaceName>
Museum of Glass, Tacoma, Washington

·                 April 30 – October 31, 2006
Glass in the Garden: Chihuly at the laceName w:st="on">MissourilaceName> laceName w:st="on">BotanicallaceName> laceType w:st="on">GardenlaceType>
Missouri Botanical Garden, St. Louis, Missouri

·                 June 25 – October 29, 2006
Chihuly at the laceName w:st="on">New YorklaceName> laceName w:st="on">BotanicallaceName> laceType w:st="on">GardenlaceType>
New York Botanical Garden, Bronx, New York

·                 September 20, 2005 – July 31, 2006
Group Exhibition: Timeless Glass – From Byzantine to laceName w:st="on">DalelaceName> laceName w:st="on">ChihulylaceName>
Mingei International Museum, North County Satellite, Escondido, California

·                 April 30 – December 10, 2006
Group Exhibition: Glass: laceName w:st="on">MateriallaceName> laceName w:st="on">MatterslaceName>
Los Angeles County Museum of Art, Los Angeles, California

·                 May 4 – October 15, 2006
Group Exhibition: A Transparent Legacy:
Studio Glass Gifted to SAM from the Collection of Jon and laceName w:st="on">MarylaceName> laceName w:st="on">ShirleylaceName>
Seattle Art Museum, Seattle, Washington

·                 July 14 – September 14, 2006
Chihuly Exhibition
The Lowe Gallery, Atlanta, Georgia

·                 August 3 – September 7, 2006
Chihuly Exhibition
Foster White Gallery, Seattle, Washington

·                 August 5 – September 10, 2006
Chihuly Exhibition
William Traver Gallery, Tacoma, Washington

·                 September 14 – October 15, 2006
Chihuly Exhibition
Marlborough Gallery, New York, New York

·                 October 7, 2006 – February 25, 2007
Fiori: A laceName w:st="on">ChihulylaceName> laceType w:st="on">GardenlaceType> of Glass
Franklin Park Conservatory, Columbus, Ohio