Try this on for a marketing ploy:

Anyone who uses the public restrooms inside a replica of the 1880 train station in Yellow Springs, Ohio, will see original paintings on the walls. The ChamberPot Gallery exhibition that opened in mid-June is the brainchild of two local artists hoping to draw attention to this artist-oriented community and to lure into the village out-of-town hikers, bikers and joggers who use a bike path next to the station.

Some of the 19 works, mostly by local artists, are bathroom-themed, including a dress made of pink, blue and yellow tissues, and a person's face screaming out: "Got Paper?" Some paintings are abstract, and other subjects featured include an outhouse and a person blowing soap bubbles.

The idea for the display got quick approval from the arts council and officials in the village of about 3,700, which has a 1960s feel with people in tie-dyed clothing and other hippie-like attire frequenting streets lined with artisan shops. The town is influenced by laceName w:st="on">AntiochlaceName> laceType w:st="on">CollegelaceType>, which has a history of social activism and civil disobedience.

The paintings will be displayed for a year. After six months, the artwork in the women's room will move to the men's room and vice versa.

See the gallery on the Net:  http://www.sitekreator.com/chamberpotgallery

URL: Restroom Art Gallery Opens in Ohio Village

Not certain how this relates to senior care marketing, but it caught MY attention!