Merrily Orsini's Strategic Marketing Blog


Tips, resources, random thoughts and strategies for success.

Specialty is targeting elder, senior, and mature markets.

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Age alone is not a target factor

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This entry was posted on 8/21/2006 8:48 AM and is filed under strategic marketing.

Marketing to seniors key tenet is to know what the target is. Age is not enough of a factor to make a group of people similar in tastes, desires, purchasing habits, etc. The same factors that prevail in targeting any group still hold for targeting seniors - know the product and figure out who needs it.

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