Merrily Orsini's Strategic Marketing Blog


Tips, resources, random thoughts and strategies for success.

Specialty is targeting elder, senior, and mature markets.

 Onward and upward.

Silver Surfers

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This entry was posted on 9/4/2006 3:58 PM and is filed under marketing to seniors.

Can you imagine being told by a sales clerk that you are too old to use technology? From the Daily Mail via Slashdot comes an article about a woman in England who was refused service as the company, Carphone Warehouse, has a policy that they will not sell to people over 70 unless accompanied by a youngster. Yes it is true.

 

The fallacy that age alone is an indicator of mental acuity is just that, a fallacy. Diet, exercise, activity, laughter and travel all add to a healthy lifestyle, regardless of age. How to make an entire generation of folks with disposable income mad? Tell them they cannot use your product as they are too old.

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