Thanks to John Jantsch for today’s marketing message. He relates the laws of motion in the context of marketing. Hungry marketing. Newton's first law of motion states: "An object at rest tends to stay at rest and an object in motion tends to stay in motion with the same speed and in the same direction unless acted upon by an unbalanced force."

He thinks that a "hungry market" is an object already in motion. If someone came up to him on the street and asked him what business they should start today, he would tell them "one that already has a hungry market that is not being served."

From John, " If you've already got a business you are trying to get in motion, then you must find a way to package what you do so that it attracts a hungry market. Trying to create and communicate things that people should need, or worse, don't need or want, is like getting the big rock at rest to start rolling. Far better to jump on the rock that is already in motion and find ways with your marketing tactics to get out in front of that rock. Develop an already moving rock market focus and strategy, become a known expert on that rock, be consistent and repetitive - exert an unbalanced force on the already moving rock and get it to move faster.