Merrily Orsini's Strategic Marketing Blog


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Specialty is targeting elder, senior, and mature markets.

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Selling a Promise

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This entry was posted on 11/14/2006 12:25 PM and is filed under strategic marketing.

Leonard Berry’s classic book Soul of Service really nails what service companies need to know and practice in order to succeed. In doing marketing consulting with home care companies I find myself regularly stating that the provision of excellent service is a given. Marketing occurs AFTER the customer value is created through performance, Berry states. “Product quality” is a function of the ability and motivation of the performers. Service companies sell a promise. In home care the service is inseparable form the people performing it.


 

 

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    • 1/11/2007 4:48 PM Troy wrote:
      Good Day,

      There was recently a wonderful program presented in Chicago called Beyond the Boomers- The Transition Years. It was a day long program devoted to understanding how to better market to Baby Boomers as they turn 60 and beyond, and featured an exceptionally strong panel of expert speakers. Millivox was contracted to manage the content flowing from the conference, and has audio CD’s of the sessions available for purchase at the following web link:

      http://www.millivox.net/public/ByBoomers_at_60.aspx


      Please visit this link, as I am sure you’ll find the information useful to your business, and will enjoy listening.

      Thank you.
      Reply to this
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