Happy New Year. Doing the same thing and expecting different results? Make your new year’s resolution to get out of the comfort zone and take a hard look at what you need to do in 2007 top grow your business. My favorite marketer (other than Phil Kottler) is John Jantsch who writes:

1) You need to figure out who makes an ideal client for you and forget the rest

2)     You need to get a handle on how your firm is unique and stop copying others in your industry

3)     You need to make sure you are still passionate about the business you are in or go get a job

Pretty strong words, but, why not?  If you do not absolutely love what you do, then you will not be good at it. And you will success best if you are authentic and true to yourself and to your clients.