Reaching your audience is much easier if the message is powerful. Most people will only remember two or three key messages at a time, if that.

So, to start getting that message right, focus on and develop a very limited number of messages. They can and will change from time to time, but start with two or three.

Some guidelines for the message are:
• Remember your goals
• Use the message as an opportunity to reach those goals
• Try to envision yourself in their position by considering what information they need to know that will help sell your services to them.
• Speak in simple terms and avoid industry jargon and any technical language.
• People learn by example, so some good examples or anecdotes will help make your message memorable.
• Anticipate questions and practice answering the easy as well as the difficult ones. Use role-playing with an outside professional to get the best, honest feedback.
• If you have to cite statistics, do so sparingly and in a very simplified form.
• Become human to your audience. Make use of any personal experiences that will support your message.

The message is the mediumone wise marketing guru once said. I don’t agree with that 100%, but the message is certainly important.

        

 

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