Marketing is really the science of matching products or services with a targeted group that has a potential to need them. Reaching that target is the key, and whether or not one has enough time or money to position the product or service in front of the target market is one key to success of failure. Whether the pricing is right and the timing is right given all other constraints and enticements on that time and money also factor in to success or failure. Marketing 101.
 
Dr. Yolanda Brooks is one example of a professional person who takes her service, her professional background, and her interests and parlays them into jobs that she likes. Thus marketing herself, in a way, to selected targets. I first met Dr. Brooks in Dallas at a professional football players conference when she was the psychologist for the Dallas Cowboys. She has also worked with the NBA, won numerous awards, and through it all she remains focused on helping others through her combination of education, experience and insights. And wheter or not she is selling balance or support to professional sports team members, or supporting her family and moms and daughters, she is great at matching her services with the targeted group that needs them.

As an aside, corecubed, my company, just won the Working Mother Magazine's Best 25 Women Owned Companiesin America award, and we are so proud to have been a recipient. Hat's off to all the moms who are raising families and keeping their professional careers on track.

        

 

What did you think of this article?

Liked
Disliked
No Opinion